Current market trends and segment specifics

Work with Commercial Real Estate

Next course starts: 24 September, 12:00
5 days

Level: beginners and experienced specialists

Big course
For free

You will

get a complete picture of the state of the commercial real estate market

learn the basic techniques and practices of working with commerce

be able to expand your professional expertise

The course is suitable for those who want to get acquainted with the commercial real estate market and start selling commercial property

Speakers
Natalia Vorobyova
Commercial real estate project manager, worked on the side of a large real estate agency and on the side of a developer, has been on the market for more than 5 years

TrendAgent Expert
Evgenia Mikhalevskaya
Commercial real estate project manager, conducted more than 500 trainings for real estate agents and market participants

TrendAgent Expert

Ekaterina Belyaeva
Project manager of the mortgage center, conducted more than 1000 deals and individual approvals
TrendAgent Expert
Mikhail Musin

A leading specialist in sales of commercial real estate on the developer's side, has been working in commerce for more than 10 years

STONE Expert

Polina Smetannikova

A specialist in sales of commercial real estate on the developer's side, has been working in commerce for more than 3 years

STONE Expert

Maria Kharlamenkova

Manager of agency sales of commercial real estate

A101 Expert

Irina Bogomolova

Head of the commercial real estate agency sales group

A101 Expert

Alexey Rakhmansky

Head of sales and co-founder of the company DOLGOVPRO

DOLGOVPRO Expert

Details
Course format
Video lectures, tests, and practical case studies
Feedback
Communication with course curators in the Telegram group

Certificate
After finishing the course

Program
Course duration: 5 days

Day
Block
About
01
About the Product

  • Types of commercial premises and their purpose
What is commercial real estate? Types of commercial real estate. The purpose of non-residential facilities and their features. Office facilities. The purpose and features of other premises — retail, warehouse and production facilities, ready rental businesses (RRB).

  • Comparison of primary and secondary real estate in the commercial market
How to choose a suitable premise for a client? What should one pay attention to when choosing a premise? Advantages of investing in commercial real estate in the primary market and comparison with the secondary market.

02
Legal Features of the Commercial Real Estate Market

  • Fundamentals of legislation on commerce for different businesses
Normative acts that regulate commercial real estate. The main parameters of liquid premises. Types of activities in commercial premises for free use.
  • Deal features
Legal regulation of commercial real estate deals. Registration of the rights of deals and the deal form. The necessary documents and the cost of registration of a deal.
  • Forms of contracts
An equity participation agreement, an office market futures contract, a contract of sale. Comparison of contracts.
  • Purchase for a legal entity
The main forms of legal entities are sole proprietors and LLC. The advantages of buying as an individual entrepreneur and LLC. Features of the preparation and execution of the deal. Payment from a legal entity.
03
Working With the Client

  • Identifying customer needs
Top 10 important questions for the client

  • Selection for the client: parameters, characteristics, metrics
Location, area and layout. The purpose and payback period. Developer's reputation, traffic, implementation

  • Personal experience: myths and reality of a realtor in commerce
Analysis of practical cases

  • Calculation of profitability
Marketing tools for profitability from different goals

04
Office Real Estate

  • Comparison of investments in residential and office real estate
SWOT analysis: strengths and weaknesses of office real estate, strengths and weaknesses of residential real estate. Comparison of investment attractiveness.
  • Portrait of an office property buyer
Who buys office real estate and for what purpose? Has the buyer's profile changed in recent years? The main arguments in favor of purchasing office real estate. How to negotiate and what to focus on the client's path to the deal.

  • Legal features of the transaction
The difference between the futures contract and other forms of contracts. The established norms and rules of the Civil Code for the futures contract. The advantages of working on futures contract. Futures contract as an effective investment tool.
  • Market analytics: key indicators and trends
The results of 2023 in the office real estate market. The tendency to buy offices. Investment-attractive office facilities. The prospects of the office market in 2024.
05
Retail and Commercial Real Estate

  • Types of retail premises
Types of commercial real estate: offices, premises for free use, premises without a specific functional purpose. Differences and classification of premises.

  • Advantages of investing in retail
Comparison of investment in housing and retail.

  • Buyer's portrait: what an investor should pay attention to
The target audience of commercial real estate. The structure of spending by residents in the location. Top 3 business niches in new buildings. Market analytics for the last 3 years.

  • Features of working with the client
Support at all stages of the deal: market research, selection of premises, purchase and conclusion of the contract.

  • Ready rental business (RRB)
What is RRB? Brokerage from the developer or an independent search for a tenant?

06
Final Meeting

  • Final testing, according to the results of which you will receive a certificate
To the course
FAQ