get a complete picture of the state of the commercial real estate market
learn the basic techniques and practices of working with commerce
be able to expand your professional expertise
The course is suitable for those who want to get acquainted with the commercial real estate market and start selling commercial property
Speakers
Natalia Vorobyova
Commercial real estate project manager, worked on the side of a large real estate agency and on the side of a developer, has been on the market for more than 5 years
TrendAgent Expert
Evgenia Mikhalevskaya
Commercial real estate project manager, conducted more than 500 trainings for real estate agents and market participants
TrendAgent Expert
Ekaterina Belyaeva
Project manager of the mortgage center, conducted more than 1000 deals and individual approvals
TrendAgent Expert
Mikhail Musin
A leading specialist in sales of commercial real estate on the developer's side, has been working in commerce for more than 10 years
STONE Expert
Polina Smetannikova
A specialist in sales of commercial real estate on the developer's side, has been working in commerce for more than 3 years
STONE Expert
Maria Kharlamenkova
Manager of agency sales of commercial real estate
A101 Expert
Irina Bogomolova
Head of the commercial real estate agency sales group
A101 Expert
Alexey Rakhmansky
Head of sales and co-founder of the company DOLGOVPRO
DOLGOVPRO Expert
Details
Course format
Video lectures, tests, and practical case studies
Feedback
Communication with course curators in the Telegram group
Certificate
After finishing the course
Program
Course duration: 5 days
Day
Block
About
01
About the Product
Types of commercial premises and their purpose
What is commercial real estate? Types of commercial real estate. The purpose of non-residential facilities and their features. Office facilities. The purpose and features of other premises — retail, warehouse and production facilities, ready rental businesses (RRB).
Comparison of primary and secondary real estate in the commercial market
How to choose a suitable premise for a client? What should one pay attention to when choosing a premise? Advantages of investing in commercial real estate in the primary market and comparison with the secondary market.
02
Legal Features of the Commercial Real Estate Market
Fundamentals of legislation on commerce for different businesses
Normative acts that regulate commercial real estate. The main parameters of liquid premises. Types of activities in commercial premises for free use.
Deal features
Legal regulation of commercial real estate deals. Registration of the rights of deals and the deal form. The necessary documents and the cost of registration of a deal.
Forms of contracts
An equity participation agreement, an office market futures contract, a contract of sale. Comparison of contracts.
Purchase for a legal entity
The main forms of legal entities are sole proprietors and LLC. The advantages of buying as an individual entrepreneur and LLC. Features of the preparation and execution of the deal. Payment from a legal entity.
03
Working With the Client
Identifying customer needs
Top 10 important questions for the client
Selection for the client: parameters, characteristics, metrics
Location, area and layout. The purpose and payback period. Developer's reputation, traffic, implementation
Personal experience: myths and reality of a realtor in commerce
Analysis of practical cases
Calculation of profitability
Marketing tools for profitability from different goals
04
Office Real Estate
Comparison of investments in residential and office real estate
SWOT analysis: strengths and weaknesses of office real estate, strengths and weaknesses of residential real estate. Comparison of investment attractiveness.
Portrait of an office property buyer
Who buys office real estate and for what purpose? Has the buyer's profile changed in recent years? The main arguments in favor of purchasing office real estate. How to negotiate and what to focus on the client's path to the deal.
Legal features of the transaction
The difference between the futures contract and other forms of contracts. The established norms and rules of the Civil Code for the futures contract. The advantages of working on futures contract. Futures contract as an effective investment tool.
Market analytics: key indicators and trends
The results of 2023 in the office real estate market. The tendency to buy offices. Investment-attractive office facilities. The prospects of the office market in 2024.
05
Retail and Commercial Real Estate
Types of retail premises
Types of commercial real estate: offices, premises for free use, premises without a specific functional purpose. Differences and classification of premises.
Advantages of investing in retail
Comparison of investment in housing and retail.
Buyer's portrait: what an investor should pay attention to
The target audience of commercial real estate. The structure of spending by residents in the location. Top 3 business niches in new buildings. Market analytics for the last 3 years.
Features of working with the client
Support at all stages of the deal: market research, selection of premises, purchase and conclusion of the contract.
Ready rental business (RRB)
What is RRB? Brokerage from the developer or an independent search for a tenant?
06
Final Meeting
Final testing, according to the results of which you will receive a certificate
Sure. Most of the material has been prepared as video tutorials, which you can watch at a convenient time during the day.
To enroll in the course, you'll need Telegram installed on your device. You'll be redirected to our Telegram bot to complete registration. If you need help, contact SkillAgent support.
Links to training are sent on the day of the start by the Telegram bot, through which you sign up.
Technically, it is possible to take several courses at the same time. However, we do not recommend doing so, as the effectiveness of your learning will be low.
We send an electronic Certificate of completion to all participants who complete the test tasks.
Courses are held regularly, so you can sign up next time. Plan your time and study with another group.
Materials from speakers in each training group are available in presentations, which you can save for your own use. Additionally, you have access to video tutorials for a week after completing the course.
We send a notification through our Telegram bot by 12:00 (Moscow time) on the day the course starts. If you haven't received a message with registration links by then, please reach out to SkillAgent support.