Social Media Promotion to Attract Clients
Agent Marketing: Social Media, Content & Promotion
Next Cohort: April 21, 12:00
Level: Beginner & Advanced
Duration: 14 days
Price: Free
Language: Russian
What You Will Learn
Available methods for promoting your services as an agent
Tools to generate a consistent flow of clients from social media
Proven tips and hacks from experienced professionals
This course is ideal for agents who want to set up effective lead generation through social media
Speakers
Ekaterina Stabrovskaya
Real Estate Marketing Specialist
Founder of an SMM agency, practicing SMM trainer, and conference speaker
Denis Leushin
Founder of PLEADA Real Estate Agency
Marketing Specialist, Artificial Intelligence Expert
Svetlana Naumova
Owner & Managing Partner of a Real Estate Agency
25 years of experience, 4,000+ deals, over $ 300M+ in property sold
Alexander Derdiyashchenko
Founder & CEO of EON Real Estate Agency
Over 10 years of experience creating video content for his business
Natalia Melnichenko
Owner of M-Realty Group
Investor with over $ 2M+ in capital, personally manages and promotes her social media
Natalia Plekhvanova
Real Estate Expert
Blogger with 10 years of personal brand promotion experience
Vladimir Sokolov
Marketing Producer for Real Estate Agents
Former agent, closed 88 deals in one year
Vitaliy Shpirko
Reels Producer
3 years of experience working with agents, generated 10,000+ leads from Reels
Details
Course format
Video lectures
Feedback
Communication with course curators in the Telegram group
Certificate
After finishing the course
Program
Access to course materials: 14 days
Block
Speakers
Theme
About
Promotion & Lead Generation Methods
- Tone of Voice in Social Media
What Tone of Voice is and why it matters
How to define and implement your own Tone of Voice
Real-life examples and case studies
How to define and implement your own Tone of Voice
Real-life examples and case studies
- Overview of promotion channels and which methods suit different agents
All promotion types: social media, contextual advertising, targeted ads
How to choose the right channel and key differences between them
Which channels work best for beginners, experienced agents, and agencies
How to choose the right channel and key differences between them
Which channels work best for beginners, experienced agents, and agencies
- Advertising: Do’s and Don’ts
What ad labeling is and how it works
Recent changes in labeling requirements and what must be labeled
Self-promotion rules
How to properly label your ads yourself
Recent changes in labeling requirements and what must be labeled
Self-promotion rules
How to properly label your ads yourself
Ekaterina Stabrovskaya
Promotion on Instagram*
- Advertising, Warm-Up Sequences, and Cross-Platform Integration; How to Promote Without Ads
Reasons for account bans, negative keywords, and penalties
What currently works in agent promotion?
Hashtags, geotags, Reels, test modes
What currently works in agent promotion?
Hashtags, geotags, Reels, test modes
- Profile Setup and Structure
Profile bio
Structure
Content chains, pinned posts, and common design mistakes
Structure
Content chains, pinned posts, and common design mistakes
- Content: Reels + Stories
What kind of Reels sell in real estate?
New platform algorithms
How to combine humor and expertise?
New platform algorithms
How to combine humor and expertise?
- Content That Brings Clients
Post goals: expertise as the foundation of sales
Is it necessary to add personal content?
Consistency and posting schedule
Tracking audience response
Is it necessary to add personal content?
Consistency and posting schedule
Tracking audience response
- Funnels and Live Streams
Funnels that drive purchases
Live streams for warming up the audience and handling objections
Live streams for warming up the audience and handling objections
Vladimir Sokolov
- Trends That Work
Staying on trend as a key promotion tool (tracking trends and creating content based on them)
Script selection
Co-creation for driving traffic to your Reels
Script selection
Co-creation for driving traffic to your Reels
Vitaliy Shpirko
Natalia Plekhvanova
Ekaterina Stabrovskaya
*Instagram is owned by Meta, a company designated as an extremist organization and banned in Russia
Promotion via VK Video and YouTube
- How to Create Video Content Simply and with Minimal Costs?
Video content formats
What to film about?
Technical recommendations for shooting and editing
What to film about?
Technical recommendations for shooting and editing
- VK Video and VK Clips
What types of clips perform well on VK?
How to use VK Video and attract additional traffic for free?
Where to get ideas for your clips?
How to use VK Video and attract additional traffic for free?
Where to get ideas for your clips?
- YouTube for Agents
Two formats: short and long videos: advantages and opportunities
Structure of a high-converting video
How to get into YouTube algorithms?
Structure of a high-converting video
How to get into YouTube algorithms?
- How to Perform on Camera?
Why fear of speaking on camera appears and how to overcome it
Preparation for filming, mouth muscle warm-up
How to present yourself on camera: gestures and dynamics
Preparation for filming, mouth muscle warm-up
How to present yourself on camera: gestures and dynamics
- How We Grew a Real Estate YouTube Channel: Case Study, Mechanics, and Recommendations
My journey of building the channel
How our content production process is organized
Recommendations for creating and growing a channel
How our content production process is organized
Recommendations for creating and growing a channel
Svetlana Naumova
Alexander Derdiyashchenko
Ekaterina Stabrovskaya
Promotion in Telegram
- Content Funnels
Key elements of an effective funnel
3 essential content themes for every agent’s channel
Funnel examples for real estate agents
Content formats for Telegram channels
3 essential content themes for every agent’s channel
Funnel examples for real estate agents
Content formats for Telegram channels
- Free Methods
Account setup that nurtures and converts
Premium access features
Promotion using hashtags
Common mistakes: хаos, excessive reposting
Premium access features
Promotion using hashtags
Common mistakes: хаos, excessive reposting
- Paid Methods
Traffic acquisition via Telegram Ads: minimum budget to get started
Crafting compelling offers (up to 160 characters)
Seeding campaigns: what they are, how to choose platforms, common mistakes
Star ad accounts: how to acquire subscribers at low cost in real estate
Crafting compelling offers (up to 160 characters)
Seeding campaigns: what they are, how to choose platforms, common mistakes
Star ad accounts: how to acquire subscribers at low cost in real estate
- How to grow an audience in a Telegram channel
Why Telegram is the most stable platform
Driving traffic from other platforms
Common channel management mistakes (Pleada case)
Using AI to create content
Driving traffic from other platforms
Common channel management mistakes (Pleada case)
Using AI to create content
- Building a Telegram channel from scratch using the Hunt Ladder framework — Natalia’s practical experience
Ben Hunt’s Ladder in Telegram: what it is and how to apply it effectively
3 proven tools: personal content, Q&A, and voice podcasts
3 proven tools: personal content, Q&A, and voice podcasts
Natalia Melnichenko
- Core principles of a successful Telegram channel — Svetlana Naumova’s experience
Personal case study: how it started and team collaboration
What works for us and the tools we use
How to grow a channel: tips and insider strategies
What works for us and the tools we use
How to grow a channel: tips and insider strategies
Svetlana Naumova
Denis Leushin
Ekaterina Stabrovskaya
Other Promotion Methods
- Word of Mouth + Reputation Marketing
Expanding word-of-mouth: how to get people to recommend you
Online reputation management: working with reviews
How to get reviews without asking
Online reputation management: working with reviews
How to get reviews without asking
- Guerrilla Marketing Methods
New social platforms where you can find clients
Where to parse/group databases
Non-obvious promotion methods
Where to parse/group databases
Non-obvious promotion methods
- Chatbots and Quizzes
How a chatbot helps warm up a subscriber and convert them into a client
Ways agents can use chatbots
Types of quizzes and which ones work best for real estate
Ways agents can use chatbots
Types of quizzes and which ones work best for real estate
- Content with AI and SEO
Using AI in promotion
Creating content with AI
What drives traffic?
Creating content with AI
What drives traffic?
Ekaterina Stabrovskaya
To the course
FAQ
Sure. Most of the material has been prepared as video tutorials, which you can watch at a convenient time during the day.
To enroll in the course, you'll need Telegram installed on your device. You'll be redirected to our Telegram bot to complete registration. If you need help, contact SkillAgent support.
Links to training are sent on the day of the start by the Telegram bot, through which you sign up.
Technically, it is possible to take several courses at the same time. However, we do not recommend doing so, as the effectiveness of your learning will be low.
We send an electronic Certificate of completion to all participants who complete the test tasks.
Courses are held regularly, so you can sign up next time. Plan your time and study with another group.
Materials from speakers in each training group are available in presentations, which you can save for your own use. Additionally, you have access to video tutorials for a week after completing the course.
We send a notification through our Telegram bot by 12:00 (Moscow time) on the day the course starts. If you haven't received a message with registration links by then, please reach out to SkillAgent support.
